Por qué la revista Vogue Italia se negó a poner fotos de modelos en su última edición

Vogue Italia publicó su primera edición del año y de la década con ilustraciones en lugar de fotografías. Asegura que quiere sustituir las fotografías de moda en un intento por reducir el impacto ambiental asociado con montar sesiones fotográficas por todo el mundo.

El editor en jefe, Emanuele Farneti, dijo creer que la edición de enero es la primera de Vogue sin fotografías desde que se fundó la revista.

En su carta editorial, Farneti informó que la iniciativa es parte de la nueva misión de Vogue enfocada en el medio ambiente, que el mes pasado se definió y aprobó por los editores de las 26 ediciones de la publicación de la corporación Condé Nast.

View this post on Instagram

*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th @Yoshitaka_Amano featuring @LindseyWixson in @Gucci Cover 5 of 7 *** "All of the covers, as well as the features of our January issue, have been drawn by artists, ranging from well-known art icons and emerging talents to comic book legends, who have created without travelling, shipping entire wardrobes of clothes or polluting in any way. The challenge was to prove it is possible to show clothes without photographing them. This is a first, Vogue Italia has never had an illustrated cover: and as far as I know no issue of Vogue in which photography is not the primary visual medium has ever been printed. Thanks to this idea, and to these artists' process, the money saved in the production of this issue will go towards financing a project that really deserves it: the restoration of @FondazioneQueriniStampalia in Venice, severely damaged by the recent floods.” @efarneti See more via link in bio. Full credits: #LindseyWixson @thesocietynyc Editor in chief @efarneti Creative director @ferdinandoverderi Fashion @franragazzi @robertaninapinna Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

A post shared by Vogue Italia (@vogueitalia) on Jan 2, 2020 at 9:29am PST

Farneti dijo que el número de septiembre de Vogue Italia, que suele ser el más grande de Vogue, mostraba lo grande que es la huella de carbono de una revista de moda y qué fue lo que se ahorró para la producción de este mes.

“Ciento cincuenta personas están involucradas. Unos veinte vuelos y aproximadamente una decena de viajes en tren. Cuarenta autos en espera. Sesenta entregas internacionales. Luces encendidas al menos 10 horas continuas, en parte con energía de generadores a combustible. Desperdicio de alimentos por los servicios de ‘catering’. Plástico para cubrir las prendas. Electricidad para recargar teléfonos, cámaras...”, escribió.

View this post on Instagram

*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th @MiloManara_official featuring @OliviaVinten in @Gucci Cover 6 of 7 *** “I owe everything to women,” says Milo Manara, the father of erotic comics. The artist who collaborated with Hugo Pratt, Federico Fellini, and Alejandro Jodorowsky, this year, is celebrating fifty years of career. “For my cover I referenced the greatest of models, Michelangelo’s David, but in female form. I wanted to recreate the same pose, the quiet pride of the victor, which is the attitude that represents femininity in our times despite male resistance. David took on Goliath’s brute force with a slingshot. He won by using intelligence. Today, women have a great Goliath to defeat: male chauvinism, the patriarchy, and violence.” #MiloManara See more via link in bio. Full credits: #OliviaVinten @dnamodels Editor in chief @efarneti Creative director @ferdinandoverderi Fashion @franragazzi @robertaninapinna Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

A post shared by Vogue Italia (@vogueitalia) on Jan 2, 2020 at 10:27am PST

La edición de enero de Vogue Italia muestra ocho diferentes portadas ilustradas para las que no se hicieron viajes y artículos sobre ropa que “renació” de retazos de tela y prendas de segunda mano.

Farneti agregó que los ahorros por producir una edición sin las costosas sesiones fotográficas se destinarán para restaurar una fundación estudiantil de Venecia que quedó gravemente dañada tras las inundaciones de noviembre.

La industria de la moda se vuelve cada vez más ecológica y los expertos dicen que, en particular, los consumidores de artículos de lujo están dispuestos a pagar más por prendas sostenibles y artículos que no involucren explotación laboral.

View this post on Instagram

The Vogue Italia January 2020 Issue ✍️ @GigiCavenago has been drawing the covers for the Italian comic book Dylan Dog since 2016, after taking over from long-time illustrator Angelo Stano. “Creativity is an almost physiological need,” he says. “Sustainability is an obligation. I mainly draw comics, but when the opportunity arises, I happily step outside of my comfort zone.” For the story in this issue featuring @FeliceNova Cavenago, whose illustrations have a textural quality and boast a strong sense of graphic art, collaborated with @Andrea_De_Dominicis. “It was wonderful to bounce ideas off of one another,” he says. ”At first, we wanted to put the model in space but as we worked, we decided to transform her into a sort of divinity, a regal, allegorical figure with the ability to create the universe.” Discover the full story in our January Issue and see more via link in bio. Full credits: #FeliceNovaNoordhoff @michamodels Editor in chief @efarneti Creative director @ferdinandoverderi Fashion @franragazzi @robertaninapinna Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio

A post shared by Vogue Italia (@vogueitalia) on Jan 12, 2020 at 12:58am PST